I've written before about this kind of thing before. When I first saw this, I was told it was a South African Gaviscon ad written by someone who's first language wasn't english. Unless the entire agency was populated by people who's first language wasn't english, and unless the tagline is South African slang for "did their duty to the best of their ability" or something, or unless the whole sentence is a series of unfortunate typos, then I just don't know what to say. I think this was done on purpose, and is either the best or worst copywriting ever, depending on your point of view.
A million years ago, at my first job, we did a sales ad for a bedding company, and the headline caught some flack. Once people explained their objection, we were appauled. By wad, we of course meant money, plain and simple.
Lost in Translation: Who does what in my what now?
I've written before about this kind of thing before. When I first saw this, I was told it was a South African Gaviscon ad written by someone who's first language wasn't english. Unless the entire agency was populated by people who's first language wasn't english, and unless the tagline is South African slang for "did their duty to the best of their ability" or something, or unless the whole sentence is a series of unfortunate typos, then I just don't know what to say. I think this was done on purpose, and is either the best or worst copywriting ever, depending on your point of view.
A million years ago, at my first job, we did a sales ad for a bedding company, and the headline caught some flack. Once people explained their objection, we were appauled. By wad, we of course meant money, plain and simple.
Years of working for some of the most difficult and non-incarcerated people in Canada and the U.S. with vague instructions, unusual hours, and just a pinch of deadline psychosis would leave most people crippled under the weight of their own hate. Brad Choma has been an intern, a swollen-kidney punching bag, a source of drug-free urine, a tax write-off, and a professional; and he rises above the hate. He does however use the web to vent from time-to-time.
All in all, he's a really friendly guy, so feel free to drop him a line at angrylush@sympatico.ca